CRM real estate management

At RBK PRIME we use a state-of-the-art CRM system, custom designed to meet the specific needs of franchisees and real estate agents. This advanced system integrates functionalities such as lead management, business opportunities, and sales task automation, ensuring a smooth and efficient experience to maximise conversions.

Our CRM includes key tools such as the ‘Property Alert’ functionality, which automatically identifies properties that match customers’ search criteria and sends personalised emails with attractive designs. This not only saves time, but significantly increases the likelihood of closing sales by maintaining constant and relevant communication with customers.

This CRM allows our agents to track every step of the sales process, from initial interest to final offer. In addition, thanks to the ‘Property Network’ functionality, users have access to an exclusive network of unique properties, increasing the available portfolio and facilitating collaborations with other agencies, all under the RBK PRIME brand.

Compatible with web platforms, mailing systems such as Mailchimp, and multiple real estate portals, the CRM ensures centralised information management. In addition, tracking is optimised with advanced dashboards, detailed reports and clear KPIs that allow each user to evaluate their performance in real time, improving strategic decision making.

Based on Google Cloud technology, our CRM guarantees data security and a reliable system for everyday work. Its responsive design makes it accessible from any device, while dedicated technical support ensures that our franchisees and agents always have timely assistance to make the most of all functionalities.